A US operating company with a single, clear purpose.

SHL Enterprises LLC was formed under the Wyoming Limited Liability Company Act on 12 January 2026. It holds and operates direct-to-consumer retail brands selling physical consumer goods online.

We are not an agency, a marketplace or a reseller. We own what we operate.

That means we control the storefronts, set pricing, hold the supplier relationships, carry the commercial risk, and stand as the counterparty to the customer in every transaction.

SHL Enterprises LLC is a single-member limited liability company, managed by its member. There is no outside shareholding, no nominee arrangement and no intermediate holding vehicle between the company and its owner.

Management

Joao Pedro Silva Paulo — Managing Member. Responsible for the company’s brand portfolio, commercial strategy, supplier relationships and day-to-day operations.

Read his note on what this company is

Registered agent

Registered Agents Inc, 30 N Gould St Ste R, Sheridan, WY 82801. The registered agent accepts service of process on the company’s behalf in the State of Wyoming.

Principal office

The company’s principal office is at 911 E Atlantic Blvd, Ste 101, Pompano Beach, Florida 33060. This is the address of record for the company with both the Wyoming Secretary of State and the Internal Revenue Service, and it is where business correspondence should be directed.

Wyoming was selected for formation for the same reasons it is a common choice for closely held US companies: a modern and stable LLC statute, a predictable annual filing regime, low administrative overhead and a Secretary of State that maintains an accessible public register.

Formation in Wyoming and operation from Florida is a routine arrangement. The company maintains its registered agent in Wyoming as required by statute, keeps its filings current, and conducts its business correspondence and administration from its principal office in Pompano Beach.